Crust came to us requiring a brand identity that reflected the restaurant concept they were creating.
The brief went something similar to the following…
‘We need a logo and brand setting up, but don’t want to tell you what we want. We want to see what you’ve got!’
Tough starting point! So we spent a lot of time during the research and development phase. We presented a number of strong concepts, based on a simple marque and making use of textures used in the restaurant interior. We created a mixed typographic style which was expertly executed on some interior walls by Jane from Currentstate.
Was the client happy? We think so, they said…
‘Its like you have looked inside our heads and extracted exactly what we wanted.