The Hairy Lemon



The Hairy Lemon was a complete blue sky project. A gift for designers!


The client came to us, wanting a concept for a bar that was to be rolled out in 5 locations. All they had was the name – The Hairy Lemon. We approached the brief creating a striking colour palette and a strong typographic style. This is the first project where we created all customer touchpoints for a brand. We created the visual identity, website, full interior specification and marketing plan. We aided with the business development strategy, selected cutlery and even helped the chef put the menu together.