27 Mar Starting the day right.
During Feb and March, we have been working retail agent Appear Here and branding Agency &Smith on implementing a pop up shop in Paddington Central for a new breakfast concept called AYEM. &Smith had named and created an identity for a new healthy breakfast yogurt pot and had some initial roughs for the pop up shop layout.
We bought the pop up shop to life, using the new branding by building and installing exhibition walls, due to the fact the entire back wall of the unit was glass. We fitted these out with graphic panels, apple crates to display products.
We supplied branded ballot bins, newspaper stands and branded up the 3m tall windows. The most interesting part of the installation was, a canoe we cut it in half!
AYEM had a VR experience explaining about how nutrients are delivered to different parts of the body and the user sits in a canoe and sails around the bloodstream in the body.
If successful, expect to see AYEM in supermarket shelves near you soon.