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McArthurGlen Summer Event 2016

CHESHIRE OAKS

- BRAND
- EVENT

WINNER – 2017

Commercial Events / Markets / Exhibitions

The Summer Social, a fashionable festival.

Working for a second year with McArthurGlen designer outlets, we have delivered a bigger and better summer event at Cheshire Oaks. Making full use of the space, we resisted the urge to install a beach, the norm for the summer season.

Instead, we conceptualised a modern festival with a large turf area housing a bar & grill in the guise of shipping containers branded with our Summertime Social theme.

We even have potting sheds you can take a seat in on rainy days, thanks to the great British weather!

The zesty bright colour palette and the use of reclaimed pallet furniture, oil drums and bean bags give the space an eclectic, fun and inviting feel… perfect for kids and adults alike. This combined with kids activities and live music acts every weekend throughout the summer have made this event a huge success and certainly not one to miss.

What part did we play I hear you ask… well apart from serving you the delicious food and drinks from the bar we did it all!

From concept creation, branding, space planning, project management through to delivery and installation.

I think we’ve earned a Pimms!