Bing. The child pacifier!

Working on this children’s retail pop up store, we discovered the global enormity of Bing. The Bing YouTube channel alone has 590 thousand subscribers with millions of views.

We worked with the British Land Commercialisation team, Mall Solutions and Acamar Films to deliver this 1000 sq ft pop up store during the festive season of 2022. This is our first licensed inline unit where approved Bing merchandised is sold.

We designed the space on a tight schedule, and an even tighter budget. The store layout was fairly formulaic but the hero interaction of the project at the rear of the store was an area where customers could step into ‘Bing’s Garden.’ 

Here visitors could partake in a schedule of fun activities and book a time slot to meet the Bing & Flop characters in person.

Forget Santa… Bing was the hero of Christmas 2022.