Elegance Beauty have successfully been trading in Scotland for a few years and wanted an exterior unit at British Land owned Glasgow Fort. Their brand lacked cohesion across their various locations and they saw this venture as an opportunity to invest in a new look and feel.

Taking inspiration from shipping container retail, we designed a custom built exterior unit but without the limitations of a shipping container with stark metal walls and set dimensions. The new brand needed to be ‘spa-esque’, feminine and stylish to appeal to their target consumer.

This was achieved by the use of a soft pastel colour palette with metallic copper highlights and warm bleached oak tones. This combination of clean lines and finishes result in an almost Scandinavian interior style.

A heavy serif word marque and a graphic device works seamlessly across the interior, print and digital collateral.

Many thanks go to Darren Hickey  who managed the build and installation.