Groom Lounge is new approach to modern barbering.
The interior aesthetic is stereotypical of a modern barbers and for good reason. The positioning of the business, within a retail park is progressive and smart. There is a whole captive audience of gents, disengaged in the physical act of browsing the shops and keen to find a distraction.
Traditional oxblood barber chairs sit within a New York loft style environment, with exposed brick, wide plank flooring and gold accents. The interior resonates on a subconscious level that is familiar and easy to relax in.
A glazed frontage for maximum exposure of the service and a DDA compliant ramp are surrounded in a steel frame Building in a rich dark blue, with gold signage and a large projecting light feature which draws customers in store.
We delivered all aspects for this start up, along with branding, print collateral, website and the unit itself. We are now working on a larger unit for the businesses second location. Stay sharp gents.